How many times do you search for answers from Google a day? We bet you do that a lot. Most people who have access to the internet do that as well. With the help of search engines, we are able you find any information that’s available online. If you want to be on the first page of Google, you have to both help people out in the most thorough way possible, and also use keywords. Picking the right keywords allows Google to rank your posts according to those keywords. When you search for a term like “how old is the universe” you would have to find that keyword on the article, as well as the answer to that question.
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The Importance Of Picking Good Keywords For Your Ranking
Keywords are a major factor for your ranking and SEO here is why:
Search engines know what your article is about through keywords
When a user types a key phrase in Google; for example, Google has to provide the most accurate and valuable information possible. Search engines find which keywords are used most in each of your blog posts, to know the topics and niches your website is targeting.
Keywords help your visitors find what they are looking
When you search something on Google and read the first article, you’ll almost always find the phrase you typed in the header, first paragraph, and throughout the post. Why is that? Because that is how you know you have come to the right place. The article will answer your question and provide you the information you need.
Keywords give you ideas for topics on your blog post
When you write an article, keywords can help you build around a theme and take it to the next level. For instance, if you write a blog post about “10 places to travel after finishing college.” use follow-up topics and questions to extend your post. A follow-up question would be, “which are the cheapest flights to X (location),” which is also a keyword!. What would be the weather in each place? If you think like the reader, you can come up with all sorts of questions they might ask themselves. All you have to do is answer them, make a subheading for each inquiry like the ones we mentioned. If you do it as we suggested, your article would be targeting all sorts of key phrases and not just one.
Determine Your Readers and Your Goals
Before picking the right keywords, you have to determine who your readers are and what are your goals. Meaning, what do you want them to do to get paid from them, and how. If you want a great tool that will help you with your grammar for free (although we use the premium version and highly recommend it) try out Grammarly. It helps tremendously in writing our blog posts, rewriting repetitive words, fix punctuation and misspelling, and more.
Find Your Audience
You have to know what type of audience you want to attract to your website. If you have a local store based in the U.S for example, you would want to target specific people who live near your store. The targeting includes using U.S spelling, including the city you’re in, in your keywords, etc.
Find Your Blog Post Goals
Define what your article is about; is it a guide? a “how to?” post? Is it a review? You have to include that in your keyword phrase. So if you’re writing a review, you know that when people search on Google for a review, they will most likely want to buy the product. Selling the product at the end of the blog post and add bonuses can be a great idea. If it’s some guide, you would want to strategically put a link to the product for people to try or something that goes along with the product(s) because probably have it already if they are searching for a guide. If the product(s) has a free and paid version, your goal can be to help them make the transition to the paid version.
Picking Good Primary Keywords
The one or two main keywords that you will use have to include your goals and audience in mind. If you are writing an article about “Best themes for your WordPress website in 2019,” your primary keywords are “best themes.” You want to include the products name or type that you want your visitors to buy.
If your business is a physical one, you want to add location keywords as we said earlier. Instead of “Best fishing equipment,” you want your keywords to be “Best fishing equipment in London” for example.
The last tip is including your brand in the title. That is only effective if your website is well known and you already gained some of the spotlights. There will be a time when people would start searching for your brand, type your name or your website’s name on Google. It can be a great idea if they see your articles directly in the search results.
Turning Your Primary Keywords Into Long-Tail Keywords
Targeting only one to three keywords isn’t going to rank a brand new site because the phrases are way too competitive. You can’t rank for “Thai food in Budapest” it’s way too hard. “Thai food” would be your primary keywords, and “Budapest” your location keyword, but you have to turn it into long-tail keywords. Something like “Thai food in Budapest for vegetarians” would be better because it’s more specific. Of course, this is just an example, and you have to check that you have low competition. We will teach you how down below.
How To Find Good Keywords For Free
Now you know what you’re looking for specifically (keywords of course!), now we will teach you how. There are many great free tools that you can use that should be more than enough, but if you are serious and want more data, we will give you advice for a paid one as well.
Answer The Public
If you have no ideas for topics to write about, you can use a site called Answer The Public. How does this work? You put in a keyword, it could be just one extensive keyword like ‘SEO,’ and the site will give you questions that people are asking Google based on the keyword you typed. That way, you’ll have many ideas to work with and perfect to a blog post. Answer those questions in an article and get traffic from Google!
Google Trends is a great free tool that helps you find trending topics. You can compare two different keywords/topics and see if and when they have a drop in popularity, or that they are evergreen. You can filter your results by a particular country, or go worldwide. Google also gives you related queries which you can check, that could help you choose more good keyword ideas.
As you can see, hiking is way more popular and also seasonal. See the pattern? It’s very predictable which months this topic is more relevant and in which months it’s declining. ‘Spinners’ on the other hand, is a passing trend; it has an enormous pick that died off. People who took advantage of the spike in popularity made a lot of money.
Related queries can give you great ideas for new keywords to explore, check if they are evergreen and where in the world, people are most searching for it. When you discover an evergreen topic you can write about and see where in the world it’s most popular; you can try and target this specific audience through SEO (choosing specific slang for instance) or through Facebook/Google ads, you can choose to target people via location.
Google Keyword Planner
This tool is also free to use, and it can help you find keywords primarily for paid ads, but you can also use this tool for SEO. There is a catch, though; you have to sign in to Google ads. Do not worry; you don’t have to pay money. All you have to do is go to Google Ads in this link, sign in with your Google account. Next, you don’t need to start a new campaign. Instead, you need to click where it says, “I am already an expert.” and you have there an option to sign in without a campaign.
Now you can choose between two options:
Choosing the left option allows you to discover new keywords. If you would type for example ‘affiliate marketing’ Google will give you related keywords, and you can see what the competition (low/medium/high), as well as average monthly searches and more. If you choose the right option and type ‘affiliate marketing,’ you would see metrics for this exact keyword. For example, how many clicks an ad would get, how many impressions, cost, etc. It can be a little bit complicated than Google trends, but this tool can be beneficial, especially for running paid ads.
Searching for queries in Google is another great way to get those long keywords for your blog posts. Think of it that way: Google wants users to see the most relevant and most searched queries via autocomplete. When you type a question in the search box and Google gives you autocomplete suggestions, you know that people are searching for them; otherwise, Google has no intention to show it to you.
How To Use Keywords In Your Blog Posts
After finding a handful of keywords you can base your posts upon, it’s time to implement them in your articles. Before you do that there is the last step you have to do in your keyword research. Search for the term you want to rank for and spy on your competition.
Spy On Your Competition
You have to see if you can rank for that phrase. If you see small websites and forum answers, for example, that’s a good sign. You also want to see how long are the blog posts, are they answering the question correctly? The longer the article, the better it will usually rank. Taking into consideration that it’s helpful and solving the problem in the key phrase. So, if you see that the articles on the first page are 1500-2000 words, write one with 2500-3000. Also, add pictures, infographics, and videos. The richer the post, the better, only text is not enough.
Where And How To Place The Keywords In The Article
Place the keywords naturally in the header, and different subtitles (H2, H3). Also, place the keywords in the meta description and alt-text for images. But be sure to place them naturally in the post. In other words, don’t over optimize the keywords, place them only in places that make sense in the text. Google can recognize when you try to over place a keyword unnaturally. Remember that the purpose of Google is to help its users as much as they can. Therefore, your main goal is to assist and write great content based on the topics you found that can get you ranked.
You can use a free plugin called Yoast SEO that can help you with, you guessed it, SEO. The software will make sure you won’t forget to put your key phrase at the metadata and alt-text in images. It will also keep track of your writing skills and will tell you if you need a subheading. Or maybe if you use too much passive voice, sentence and paragraph length, and more.
If you use the keywords for paid ads, based on how much money you want to pour in, make sure you use short keywords, up to 4 words at most. The Google ads platform is excellent for buyer intent visitors. A lot of people are searching to buy things online, and they are searching for them all of the time. If you have a winning product that’s selling, you should use Google ads. Even if you wrote an excellent blog post that converts into money because you’re selling a product in that article, you could scale it with Google ads.
Keywords are an essential part of SEO. Now that you’ve learned how to use keywords, you now have a chance to get to page one. Keep in mind that ranking takes time, especially for a new site. So don’t expect to see immediate results for a couple of months. Google needs to trust your website and know that you help your visitors. Learning Pinterest SEO is also crucial for your website to get new visitors. Check our article on Pinterest here. We hope you have benefited from our keywords guide, and that you’ll implement those methods. Thank you very much for reading!